Guest Episode
February 17, 2025
How Hormones & Status Shape Our Values & Decisions | Dr. Michael Platt
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My guest is Dr. Michael Platt, Ph.D., professor of neuroscience and psychology at the University of Pennsylvania. We discuss how our hormones and social status influence what we value and how we make decisions across various areas, from whom and what we find attractive to our political affiliations. We also explore how humans evaluate and exchange power in relationships and how our perceived place in a hierarchy impacts decision-making. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention.
Articles
- Optimal foraging, the marginal value theorem (Theoretical Population Biology)
- Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity (Journal of the Association for Consumer Research)
- Fictive reward signals in the anterior cingulate cortex (Science)
- Neural signatures of natural behaviour in socializing macaques (Nature)
- Invariant visual representation by single neurons in the human brain (Nature)
- Ovulatory cycle effects on tip earnings by lap dancers: economic evidence for human estrus? (Evolution and Human Behavior)
- Neural correlates of decision variables in parietal cortex (Nature)
- Monkeys pay per view: adaptive valuation of social images by rhesus macaques (Current Biology)
- Economic principles motivating social attention in humans (Proceedings of the Royal Society B: Biological Sciences)
- Distinct Value Signals in Anterior and Posterior Ventromedial Prefrontal Cortex (The Journal of Neuroscience)
- Neural correlates of social target value in macaque parietal cortex (Current Biology)
- Resilient cooperators stabilize long-run cooperation in the finitely repeated Prisoner’s Dilemma (Nature Communications)
- Neural Responses to Taxation and Voluntary Giving Reveal Motives for Charitable Donations (Science)
- Single-Dose Testosterone Administration Impairs Cognitive Reflection in Men (Psychological Science)
- Oxytocin and vasopressin flatten dominance hierarchy and enhance behavioral synchrony in part via anterior cingulate cortex (Scientific Reports)
- Hyperscanning shows friends explore and strangers converge in conversation (Nature Communications)
- Experiments in intergroup discrimination (Scientific American)
- Endogenous steroids and financial risk taking on a London trading floor (Proceedings of the National Academy of Sciences)
- Rhesus macaques form preferences for brand logos through sex and social status-based advertising (PLoS One)
- Experienced well-being rises with income, even above $75,000 per year (Proceedings of the National Academy of Sciences)
- Income and emotional well-being: A conflict resolved (Proceedings of the National Academy of Sciences)
- How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions (Psychology & Marketing)
Books
Other Resources
- Monkey Pay-Per-View (New York Times)
- Chimp Empire (Netflix)
- Upworthy
- Questions for Increasing Closeness, Fast Friends (Greater Good in Action)
- The 36 Questions That Lead to Love (New York Times)
- What Monkeys Can Teach Us about Advertising (Scientific American)
- Business, the Brain and Brand Loyalty (Wharton Global Youth Program)
- Innovative Thinking: Using Neuroscience to Get Out-of-the-Box Ideas (Wharton Executive Education)
Huberman Lab Episodes Mentioned
- Josh Waitzkin: The Art of Learning & Living Life
- Dr. James Hollis: How to Find Your True Purpose & Create Your Best Life
People Mentioned
- Tim Ferris: investor, author, podcaster
- Chris Sacca: investor, advisor, entrepreneur
- Karl Deisseroth: professor of bioengineering and psychiatry, Stanford University
- Cal Newport: professor of computer science, Georgetown University
- Shanna Swan: professor of environmental medicine and reproductive health, Mount Sinai School of Medicine
- Torsten Wiesel: Swedish neurophysiologist, Nobel laurate
- David Hubel: American-Canadian neurophysiologist, Nobel laurate
- Karl Lashley: professor of psychology, Harvard University
- Duncan Watts: professor of computer science, University of Pennsylvania
- Robert Sapolsky: professor of biology, neurology & neurosurgery, Stanford University
- Gerd Gigerenzer: German psychologist, behavioral scientist, statistician
About this Guest
Dr. Michael Platt
Michael Platt, Ph.D., is a professor of neuroscience and psychology at the University of Pennsylvania and a professor of marketing at the Wharton School of Business.
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