Guest Episode
July 17, 2022

Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving

Listen or watch on your favorite platforms

My guest this episode is Dr. Charles Zuker, PhD, Professor of Biochemistry, Molecular Biophysics and Neuroscience at Columbia University and an Investigator with the Howard Hughes Medical Institute (HHMI). Dr. Zuker is the world’s leading expert in the biology of taste, thirst and craving. His laboratory explores the mechanisms of taste perception, focusing on how our conscious and unconscious processing of specific foods and nutrients guide our actions and behaviors. We discuss the neural circuits of taste, the “gut-brain axis,” the basis of food cravings and the key difference between wanting (craving) and liking (perceiving) sugar. We also explore how taste perception relates to specific food satiety, thirst, to our emotions, and expectation. We also consider how sugar containing and highly-processed foods can hijack the natural balance of the taste and digestive systems. Dr. Zuker provides a true masterclass in the biology of taste and perception that ought to be of interest to anyone curious about how the brain works, our motivated behaviors and the neural, chemical perceptual aspects of the mind.

  • 00:00:00 Dr. Charles Zuker & Taste Perception
  • 00:03:05 Momentous Supplements
  • 00:04:35 Thesis, ROKA, Helix Sleep
  • 00:08:35 Sensory Detection vs. Sensory Perception
  • 00:11:48 Individual Variations within Perception, Color
  • 00:16:20 Perceptions & Behaviors
  • 00:20:19 The 5 Taste Modalities
  • 00:26:18 Aversive Taste, Bitter Taste
  • 00:28:00 Survival-Based & Evolutionary Reasons for Taste Modalities, Taste vs. Flavor
  • 00:30:14 Additional Taste Modalities: Fat & Metallic Perception
  • 00:34:02 Tongue “Taste Map,” Taste Buds & Taste Receptors
  • 00:39:34 Burning Your Tongue & Perception
  • 00:42:54 The “Meaning” of Taste Stimuli, Sweet vs. Bitter, Valence
  • 00:51:55 Positive vs. Negative Neuronal Activation & Behavior
  • 00:56:16 Acquired Tastes, Conditioned Taste Aversion
  • 01:01:44 Olfaction (Smell) vs. Taste, Changing Tastes over One’s Lifetime
  • 01:09:14 Integration of Odor & Taste, Influence on Behavior & Emotion
  • 01:17:26 Sensitization to Taste, Internal State Modulation, Salt
  • 01:24:05 Taste & Saliva: The Absence of Taste
  • 01:28:10 Sugar & Reward Pleasure Centers; Gut-Brain Axis, Anticipatory Response
  • 01:36:23 Vagus Nerve
  • 01:43:09 Insatiable Sugar Appetite, Liking vs. Wanting, Gut-Brain Axis
  • 01:52:03 Tool: Sugar vs. Artificial Sweeteners, Curbing Appetite
  • 01:54:06 Cravings & Gut-Brain Axis
  • 01:57:30 Nutrition, Gut-Brain Axis & Changes in Behavior
  • 02:01:53 Fast vs. Slow Signaling & Reinforcement, Highly Processed Foods
  • 02:10:38 Favorite Foods: Enjoyment, Sensation & Context
  • 02:15:58 Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Momentous Supplements, Instagram, Twitter, Neural Network Newsletter

Become a Huberman Lab Premium member to access full episode transcripts & more

Members also get to submit questions for AMA episodes, plus access to exclusive bonus content. A significant portion of proceeds are donated to fund human scientific research.

Become a Member

or sign in to view this Transcript

No items found.

Join 500,000+ subscribers to get regular emails on neuroscience, health, and science-related tools from Dr. Andrew Huberman.

You'll also get Andrew's exclusive Daily Blueprint. In it, Andrew shares his daily routine. He also shares practical tools and protocols that you can use to stay productive and maximize your health.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By submitting your email to subscribe, you agree to Scicomm Media's Privacy Policy